No. And neither should women. The fact of the matter is that you can’t control your calorie balance by counting.

Eating does not require a calculator.
It is widely accepted among obesity researchers that the human brain (acting principally from the hypothalamus) enacts changes in hunger and metabolic expenditure to maintain or achieve a desired fat mass.
In other words, your brain decides how fat you will be (termed “set point”), and will do everything it can to make you (or keep you) that fat. You can try and fight your brain, but the results won’t be pretty. People typically fail in their fitness goals because they try to battle their brain, rather than work with it.
Let’s look at a few common approaches to weight loss and why they fail:
The Plan: “I’ll eat 1200cals/day. Since I currently burn 2400cals/day, I’ll lose weight”
Why it Fails: You didn’t convince your brain to lower your “set point”, so it works to keep the fat. Your metabolic expenditure (calories out) gets automatically reduced for you – isn’t that handy? You feel groggy, listless, cold, and tired. You’re so hungry by the end of the week that you eat two large pizzas.
The Plan: “I’ll exercise away 400 cals/day.”
Why it Fails: You didn’t convince your brain to lower your “set point”, so it works to keep the fat. Your brain makes you hungrier, so you eat more. If you refuse to eat more, your metabolic expenditure reduces just as it did above.
Resistance is futile, so make your brain stop resisting you. Luckily, this is easy to do, and happens pretty naturally if you just eat real food.
Your “set point” is determined (in large part) by the “reward value” of your diet. I’ll spare you the agonizing details explaining this convoluted concept (check the links in the appendix of this post if you’re interested). The short version is that processed food product manufacturers employ “flavor engineers,” whose sole job is to perfect the taste profile of their products so they engage the reward circuitry in your brain that keeps you coming back for more. The degree to which your reward circuitry is excited is the “reward value” of that food.
The more rewarding your food, the higher your “set point.” Eat food designed by nature (read: real food), and you can avoid the elevation of your “set point” forced by artificially rewarding hyperpalatable processed food products. Companies like Hostess and Pepsi are literally making you fat because it sells more of their product.
Your brain knows how much fat you are currently carrying by measuring your circulating leptin (a hormone) levels. Systemic inflammation, like that caused by the consumption of garbage food (especially vegetable oils), can interfere with leptin signaling such that your brain accidentally keeps you fatter than it wants to.
The easy two-step process to convincing your brain to help you be lean:
- Reduce the reward value of your diet: Eat Real Food.
- Reduce systemic inflammation: Eat Real Food.
Oh, I guess that’s only one step. Eat Real Food.
Do that, and your brain will take care of the rest. Eat when you’re hungry, until you’re not anymore. Man this stuff is easy when your brain is working with you.
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If you followed the logic in this article, you’re probably asking “If I eat more than I’m hungry for, but it’s all real food, won’t my brain increase metabolic expenditure to burn off the extra and keep me lean?”
You are very insightful. There’s one small caveat here, however. Long-term caloric excess appears to increase systemic inflammation, which can mess with your leptin signaling and general health. It appears that this negative effect can be counteracted by fasting. So I fast regularly, then go all-out when I do eat (in terms of quantity) with no fear. I often feel a little hot in the hour or two after a large meal, which I believe is a combination of the thermogenic effect of food (TEF) and a compensatory uptick in my metabolic expenditure.
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If you are some sort of control freak – or just generally hate fun – you can track your intake if you want. If you’re weight stable, you will be eating roughly 15 cals/ lb of body weight / day. You should get in about 1g of protein / lb of body weight, 1.5 if you’re trying to gain muscle. The rest is just noise.
I want to stress – again – that I think counting is a complete waste of time.
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-Appendix-
- Seduced by Food
- Why Do We Ever Stop Eating? Series: (1,2,3,4,5,6,7)
- Food Reward: Approaching a Scientific Consensus
- Assorted Food Reward Posts (39 articles and growing)
- FRHO vs CHO